Getting Started

• 6 Steps to Create an Outstanding Marketing Plan, Hubspot
• How to Create Your Initial Nonprofit Marketing Plan, Nonprofit Hub
• Strategic Communication Planning Hub, W.K. Kellogg Foundation
• Telling Your Story: A Practical Guide for Nonprofits in the Digital Age, National Council of Nonprofits
• Understanding Nonprofit Communications: Definitions, Strategies, Comparisons and Best Practices, Prosper Strategies

Annual Reports

• A Tool for Building Online Reports Online, Storyraise
• How to Create a Standout Nonprofit Annual Report + Template, DonorSearch
• Nonprofit Annual Reports, National Council of Nonprofits

Communicating to the Media

• 8 Principles for Writing a Nonprofit Press Release, Cause Vox
• How to Write a Press Release, Hubspot
• Press Release Examples for Nonprofits and Charity Events, PR Newswire

Crisis Communication

• How to Prepare Your Nonprofit for a PR Crisis, Nonprofit Marketing Guide
• Communicating During a Crisis, Nonprofit Risk Management Center
• Crisis Communications for Nonprofits,  American Nonprofit Academy

Design and Content Creation Tools

• 28 Social Media Tools Every Content Creator Needs, Digital Marketing Institute
• 29 Visual Content Creation Tools, Hubspot
• 94 Low-Cost or Free Online Tools for Nonprofits, Nonprofit Tech for Good
• A Few Good Online Survey Tools for Your Nonprofit, Techsoup
• Canva for Nonprofits

Online Branding & Social Media

• 5 Steps to Master Small Business Social Media, Expertise
• 2026 Social Media Statistics for Nonprofits, Nonprofit Tech for Good
• Non-Profit Website Design: How to Build a Site That Attracts Donors, Get Fully Funded
• Social Media Marketing: The Ultimate Guide, Forbes
• Social Media Marketing with SMART Goals, Mailchimp
• The Complete Guide to Nonprofit Social Media, Canva

Presenting & Public Speaking

• 10 Tips for Improving Your Public Speaking Skills, Harvard
• 16 Tips to Improve Your Presentation Skills, CBS University of Applied Sciences
• How to Create the Best PowerPoint Presentations, Hubspot
• Toastmasters International

Storytelling

• 7 Tips for Sharing Stories About Your Work, Nonprofit Hub
• Nonprofit Storytelling Template, GiveGab
• Free Nonprofit Guides, Nonprofit Hub
• Telling Your Story:  A Practical Guide for Nonprofits in the Digital Age, National Council of Nonprofits
• The Importance of Impact Storytelling for Nonprofits, Give Back Nation

Looking for some pros to help with marketing, design, website creation, or PR? Check out our business directory. If you have a resource or tool you think might be a good fit for this or any of our resource pages, you can submit it here.

These Resource Pages contain external links. The Massachusetts Council of Nonprofits is not responsible for the privacy policies or content of these links. MCN does not endorse the products or services provided by these links.